Online store
Sell your products from your own website. Your customers browse, fill a cart, and check out on your domain, and you see every order, payment, and shipment in one place.
What you get
Product catalog
Products with sizes or options (variants), prices, stock counts, descriptions, and photos. Group them into categories, and hide a product any time without losing its order history.
Cart and checkout
Customers add items to a cart, sign in with an emailed code, choose a shipping and billing address, and check out. Each checkout creates an invoice.
Invoices and payments
Every order has an invoice with its lines, tax, shipping, and total. Record payments against it, and it is marked paid when the total is covered.
Shipping and tracking
Ship an order in one box or several, with carrier and tracking link. Customers can see where their order is.
Customer accounts
Customers sign up on your site with just their email and a 6-character code. No passwords. They can save addresses and see their past orders.
Several sellers, one brand
A brand with more than one company can let each company sell its own products, or share products between them, with separate orders for each.
How a sale works
- You add products. Name, price, and stock, plus any sizes or options, photos, and descriptions. Put them in categories so customers can find them.
- Customers shop on your domain. Your store pages show your products and let customers search. Adding to a cart needs no account.
- They sign in and check out. New customers confirm their email with a code; returning customers get a sign-in code by email. They pick a shipping and billing address and place the order.
- You get paid. The order becomes an invoice. You add tax and shipping if needed and record the payment. The invoice shows as paid when the total is covered.
- You ship. Add a shipment with the items, carrier, and tracking link. Customers see it on their order.
Good to know
- Prices and payments are in US dollars.
- Stock goes down automatically when an order is placed, and a product can’t be sold past what you have.
- Each order keeps its own copy of the shipping and billing address, so later address changes never change a past order.
- Every change to products, orders, payments, and shipments is kept in history, so you can always see what changed and when.
- Customer sign-in codes are sent only by email and customer sessions last 30 days on your site.
Online card and PayPal checkout is not connected yet. For now, orders are placed online and payment is arranged directly with you (for example by phone, invoice, or in person); you record the payment and the order is marked paid. Customers are never charged automatically.
Getting started
The store is part of your DW Alliance account and works on your own domain. If you already have a site with us, you can start adding products now. An AI assistant can set up your catalog and store pages for you: every store module explains itself.
For the technical folks
The store is a set of modules at app.dwalliance.com/store/: /store/products/, /store/search/, /store/product/ (with variants, descriptions, categories, and images), /store/cart/, /store/checkout/, /store/invoice/, /store/invoice/payment/, and /store/shipment/, plus /address/, /customer_session/, and /end_user_account_setup/ for customers. Each answers a GET with its own help. Read the full store guide or see Developers.