Reliably sending out a messages to thousands of people is only the start of the battle.
Newsletter Software: Sending html and text email newsletters to generate incremental revenue.
DW Alliance's newsletter software is very straighforward. It has everything your client needs to send an email newsletter safely, securely, and affordably.
EASY
Your client will get access to very easy-to-use interface, whether they are sending a text or html based email. Just cut and paste html into a text field and making sending a professional-looking email newsletter a breeze.
RELIABLE
Trust in our reliable systems with DW Alliance's excellent ISP relations and whitelist status. Our strict policies on not sending unsolicited bulk email protects our servers which have always enjoyed whitelist status.
REPORTS/TRACKING
Use real-time reports to see the number of sent, opened, clicked-through, bounced and unsubscribed emails. Download these lists quickly and easily. Great for advertising, because your clients can quickly download and send their advertisers the email addresses of people who clicked on their image or link.
UPLOAD LISTS
Upload email list generated from your database*, use an independent list, or combine. Either way, your client will be able to send personalized emails with our smart variable feature which allows for FIRST_NAME and LAST_NAME insertion.
*see information about integration
COMPLIANCE
DW Alliance makes sure we are all in compliance by making certain that every one of your emails contains an easy way for people to unsubscribe to your email list. Our unsubscribe tool does this easily and efficiently, and once someone has unsubcribed he/she will never get another email to the same email address again, unless they are manually added back by the administrator.
INTEGRATED AND PERSONALIZED
Advertisers will more likely pay to sponsor an email newsletter if the number of recipients is higher. The more readers, the more you can charge for advertising/sponsorship space. DWA can help you automate this email gathering process by creating a link that provides your client the ability to have an email newslettter join form on their website. Once someone subscribes, they are automatically added to an email list. And depending on whether or not your client wants to sell subscriptions to their newsletter, their subscription will end after a designated period of time. After someone has joined, your client can save even more time by allowing the newsletter recipients to renew online complete with credit card processing.
SUBSCRIPTIONS
Serving magazines, newspapers, membership associations, webhosts, email providers, and more, DW Alliance simplifies subscription management. Here are some basics:
1) Let us help you configure the system so that it will notify subscribers of subscriptions that are close to expiring
2) Don't worry about past due subscribers, they will be automatically removed from the list
3) Allow end-users to renew their subscriptions online and change billing and mailing information
4) Several organizations send out multiple newsletters with different focuses. Let your website visitors join one or more of your mailing lists without having to worry about organizing the data yourself.
Present Users on the system:
* Membership Associations
The State Bar of California: Section Education and Meeting Services
Patricia Horan
Manager
Section Education and Meeting Services
use case: This organization sends out hundreds of email blasts to Members of The State Bar throughout the year using our professional services team. This group is able to send over a brochure and email list, and have everything taken care of for them with a 24-48 hour turn-around time. Since DW Alliance is the sole provider of online registration for this group, they are very familiar with sending personalized, designed, variable-imbedded emails.
* Newsletters
Moody's Weekly Wine Review Newsletter
Shawn Brodof
President
His client: Moody's Weekly Wine Review
Click on links to see how people can get trial subscriptions, or buy subscriptions here: http://moodysweeklywinereview.com/home/
use case: This group needed a way to distribute a paid-for weekly wine newsletter using easy-to-use an email marketing interface. The online forms allowing people to subscribe are all integrated to a database and credit card processing.
* Media Associations
Pacific News Service
o Distribute Articles
o Newsletters
Mona Koh
Web Team and Communications Manager
use case: This group sends out about 5 newsletters a week to specific groups affiliated with their organization. The newsletters range from surveys to news feeds that have links back to their website, for which we also provide publishing technology.
Outsourced Hosted Solutions
DW Alliances hosted solutions mean you do not have to install, maintain or backup these complex applications. DW Alliance extremely robust branding and customization features mean that your in house staff or out sourced web developers can customize the applications to meet your companies needs or you can have DW Alliance do the customization for you.
Common Reservations with Hosted Solutions
DW Alliance wants your business because you like working with DW Alliance,
it makes good business and economic sense to work with DW Alliance. If your
doing business with DW Alliance there is a very good and clear reason why
you are working with us.
Common Reservations
1. You do not want your data on external systems that you cannot get access to.
*You can download all your data from our system using our data export tools at any time for no fee.
2. You are concerned about security of applications and networks that are not directly under your
control.
*Our networks and applications have multiple levels of security built into them.
3. You do not want to sign a long term contract.
*Most clients are on month to month contracts you can cancel at any time.
4. You are concerned we will raise prices after you are on our system?
*We give 90days notice of any increase in fees. If you need a long term contractual agreement that lays out fee increases we will work with you on it.
5. What if DW Alliances network goes down?
*We have a 99.5% uptime guarantee from the company that protects our servers and makes sure they have all the bandwidth they need.”
6. You are concerned about future integration and technical needs not being met by DW Alliance.
*We work very hard to get and keep your business. This work ethic has helped us create one of the largest and most flexible application suites in the world.
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